About Us


was established in 1979 with 2 retail branches. Electric & Future Home was operating 5 own outlets and had grown to become the largest nationwide retailer of Household Appliances.

In 2005 Electric & Future Home started its distribution operation and today we are the exclusive agent for a number of global brands including Miele, Sony, Ariston, Indesit, Philips, Electrolux, Daewoo, Haier, Babyliss, Playstation and Crafft.

Today, Electric & Future Home has around 100 employees and stands as the largest nationwide distribution network bringing state-of-the-art Household Appliances and Consumer Electronics to Egyptian customers everywhere.

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free-60-icons-47 Mission & Vision

In our quest to become the regional leader in providing home technology to our customers, Electric & Future Home’s ultimate promise is to make customers’ lives more convenient, fun and enjoyable. In fulfilling this promise, we strive to bring the most reliable and high quality products which feature state-of-the-art home technology and entertainment solutions to our customers at competitive prices and affordable payment schemes. Our role at Electric & Future Home is to provide our customers with variety and value to enhance each customer’s right to have the best choices which match his or her needs and lifestyle. And while we reach out to our customers wherever they are, we strive to provide the highest levels of professionalism and service quality. Mission : Satisfaction of our stakeholders above all else.Vision : To be the number one provider of modern life needs.

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value-icon Our Promise

To Our Customers, We Promise to:

• Strive to understand, anticipate and fulfill their needs, providing them with the highest levels of service quality and professionalism

• Enrich their lives with innovative products, which offer safety and reliability and bring convenience and entertainment to their homes

• Reach out and get ever closer to them wherever they are

• Make our products affordable through prudent sourcing, competitive pricing and convenient payment schemes

To Our Employees, We Promise to:

• Provide them with a safe, fair and healthy work environment

• Invest in their training and professional development so that each employee can realize his or her own ambitions and full potential

• Reward those who match our vision with dedication and commitment, such that they will share the fruits of our success

To Our Business Partners, We Promise to:

• Build a long-term partnership characterized by fairness and respect

• Invest into the development of our mutual business

• Help our partners to achieve their own market and business objectives

To Our Shareholder, We Promise to:

• Sustain outstanding performance and achieve steady growth and profitability

• Seek excellence in everything we do

• Maintain transparency and good governance

To Our Society, We Promise to:

• Contribute to the comprehensive development of our community

• Care for the unprivileged

• Protect our environment

• Provide choice, opportunity and mobility

To The Future, We Promise to:

• Stay true to our core values and business vision

• Nurture and grow our dreams

• Tackle opportunity with prudence, courage and resolve

• Continuously develop our capabilities 

• Tackle each task with passion and live each day with gratefulness